Wired 13.01:
The Shadow Internet. "The kids in the scene aren't trying to bomb the system. They don't care a whit whether major labels suffer more from file-sharing than indie labels, or if a ban on prerelease DVDs affects Miramax's chances at the Academy Awards. They do this because it feels mildly rebellious, like smoking a doobie behind the local Kroger or setting off the school fire alarm - and because it's fun.
Like ants, curries are monomaniacal about tiny tasks - they copy and move files from place to place - but together they form a force so powerful that it threatens to displace the traditional forms of media distribution. In fact, Forest believes the scene will eventually go legit, and he's even started a company, called Jun Group, that uses the topsites to promote movies, musicians, and TV shows. "The topsites don't care where their files come from, as long as no one else has them," he says. Last summer Jun Group dropped a collection of live videos and MP3s from Steve Winwood on the topsites. "We got 2.9 million downloads," says Forest, "and album sales took off."' How do you beat the shadow system that topples the current system? If you can beat them, join them? Go legit how and what business model? The answer to this riddle will hold the Power to rule all the media as we know it.