My Life to Live

Thursday, January 07, 2010

Terrifying TV

Interview with Showrunner Ed Bernero. "We’re one of the most repeatable shows on television, we do almost the same numbers with our second and third run as we do with our first run, and it’s because the only place you can see us is on television. Because the two studios have never been able to agree on the sharing of the revenue, we’ve never been on line. You can’t download us, you can’t watch us on Hulu, you can’t watch us on anything but CBS... Our example should be, whoa, if you don’t put it online, people will watch it over and over on reruns. They will watch it on television. That’s our revenue stream."

"The relaxation of the fin-syn rules, where the networks could own shows, began the erosion of television viewership."

"We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country... Let’s see if I can say this without ending my development career. It’s very female, development. Development staffs are almost all female. It’s not that easy to get a male skewed show through development."

"You don’t see loners anymore, you don’t see a Mannix or a Rockford Files or something where it’s a tough guy standing against the world. It doesn’t appeal to women... Women don’t really compete with their mothers; men compete with their fathers."

Fantastic interview about TV biz & running a hit show.

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