No market for first time filmmakers?

A dog's break fast movie: "Attempting to figure out who your market is after your film is complete can have dire consequences on the rest of your career. I'm not saying that filmmakers should give up on personal or off-beat films, or go to Hollywood's extremes of trying to offend no-one and appeal to everyone. However, I do believe that they should at least explore their market potential before they start those cameras up. As far as I'm concerned, the earlier you consider your audience the better.

For example, if you're looking to sell your movie, it's a good idea for the cost of making a film to be proportional to it's market. If you don't know who is going to want to see your movie, how can you budget accordingly? In a way, the less you spend, the more edgy and risky and personal you can be. Keeping your film's audience in mind will allow you to be much better prepared for getting it seen once it's finished. Nobody likes to pigeon hole their film, but the reality is at some point you need to be able to tell people what section of the video "store" (please tell me you're not still going to the video store?!) your movie is sitting in." This where the business side of Show Business comes in.