$2 Million Airtime, $13 Ad

Washington Post: In the YouTube Era, Even Super Bowl Advertisers Are Turning to Amateurs. "For the ad creators, it's a shot at the big time and an end run around traditional barriers to appearing on advertising's biggest stage. Indeed, it could be a career starter -- more than 90 million viewers are expected to tune in to the Super Bowl." I don't know about a career starter when it's more likely to be a one-hit wonder.