Unboxing Amazon

Amazon's direct download video service, aka Amazon Unbox launched today, stealing Apple's thunder due next week.

I got no time to try the service, but I'm struck by the space they designed, with an email address, inviting "content creators" to use to their service as the digital distribution platform. I use Amazon to sell my used stuff and quite satisfied with them. I wonder what kind of 'deals' would they offer? I know iTunes is quite popular with podcasts and video podcasts, but what of original videos? features and shorts and everything between? I applaude Amazon for trying something different.

Who knew an Internet bookstore would turn to sell digital video service, on top of everything else? Technology, once again, enables more than you planned.