Working on Hollywood trailers

LA Times: The art of crafting a trailer. "We are a brainstorming resource for the movie studios. Every project, every film is sort of different. Our client — the studio marketing executive — will call us and they'll have ideas and they'll want our ideas. It's usually people we have worked with for years. Sometimes they have very specific ideas, and sometimes they don't. It is our job to execute those things or come up with some of our own... A friend of mine was working at a trailer company. But it's like anything in Hollywood. You have to make them an offer you can't refuse, which is sort of do it for nothing until you prove you're valuable."