Caught on Film

NYTimes: A Growing Unease in Hollywood. ”We went from making movies to making product and content. I didn’t want to make franchises. I wanted to make movies.”

If there is fear among some in Hollywood that brand managers are taking over, it is because two studios recently filled top creative jobs with executives whose expertise is movie marketing. At Disney, Nina Jacobson, the well-respected president of production, was fired and succeeded by Oren Aviv, the marketing chief. Ms. Snider, who joined DreamWorks, was succeeded in March by two executives, including Universal’s top movie marketer, Marc Shmuger.

“It reaches a point where it is hard to enjoy it,” said Ms. Parent, reflecting on being a studio executive. “Just the sheer volume of meetings between phone calls. You are trying to cut through the tide. It was grueling. You were at a test screening every night until midnight; you have scripts to read. You don’t want to be that person just scratching the surface.”" Increased options mean increase in anxiety to deliver and compete with everyone, and everything. This may be another dawn of Hollywood golden years after these tubulent time, because people want to be entertained around the globe.