Quo vadis, blockbusters?

New York: We Lost It at the Movies "We used to have a weekend to get our money out of a movie like Stealth or Doom. Now we get one night, tops. And that’s not enough to break even, the way it might have been in the good old days before the summer of 2003. That year saw the perplexing, terrifying failures of T3 and Charlie’s Angels: Full Throttle and Matrix Whatever. We thought it was about sequels, when it was really about word of mouth.

And then there’s the need to wean ourselves from other old habits and scapegoats. It’s the movie, stupid. Not the marketing. (Though marketers shouldn’t gloat yet, ’cause they can still kill a good picture.) We all have to go with our gut instincts, give up the fantasy of a formula. It’s harder, but not impossible. Impossible means we have to sell the farm. Hard means we have to work harder. And that’s not a bad thing. I never went to Comic-Con anyway."

I already blogged about this issue. Chalk Alien vs. Predator on that list as well. Damn that movie sucked.