Google Surfing

You know what's latest in my household, with 20 something Asian young men? Surfing Google Video. This is equivalent of channel surfing for 21st century. You don't even have to search for anything. Just click popular/funny/whatever, and you get a hit. Think of the potential. Google doesn't push much ads on it yet, but what if there's video ads before a clip? Like what other online video companies do these days. They could also push more relevant text here and there. Even graphic ads to accompany visual, video materials. You think their text ads were hot? Their graphic ad delivery mechanism is going to be far bigger.

Content creators will be hard pressed to fight all these free content floating in the web and ask people to pay for their hardworked creation. (I don't think we will see as many of Hollywood moguls as today as time goes on.) I always say the money is in the infrastructure, and Google is poised to become 21st century medium delivery model/infrastructure. Their $400/share price doesn't seem so expensive now...

On related note, is Flash is gonna be the video format for the web? If so, Adobe sure got Macromedia for a bargain.