My Life to Live

Tuesday, December 06, 2005

iTunes gets more TV

CNet Commentary. "I'm reminded of what happened at the beginning of the online music business, when the labels told me that the contracts were difficult to track down and that it would take a long time for all the artists to accept getting their music distributed online. Then iTunes became a hit and the money started flowing. And somehow, all those contractual questions got washed away. Hmm....

The lesson here for other forms of distribution--cable video-on-demand, streaming, mobile phones--is this: Start with some popular content and prove the business model. Once the money starts flowing, the rest of the content will follow." iPod Video is becoming more attractive every passing day. Less than 20 days before Christmas, and it shall all pass. :-)

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