Why the BBS Documentary is Creative Commons. "Creative Commons is a group of rock and roll lawyers who basically looked at the currently draconian copyright law and decided to back-hack in an alternative copyright that would allow various uses of content and material in a way that was clear and distinct for all parties. Whereas current copyright law in the United States basically says that if a child touches a CD without paying for it ahead of time, that child may be shot in the head.... creative commons says that the kid can go and play with the CD and make strange sounds with its content or add some beats or sample it or whatever, depending on the license. Oh, and you can't shoot the child in the head.

Here is my secret 11 herbs and spices recipe for how I approached creating the documentary and then Creative Commons licensing the final work.

• Create a really good movie.
• Create some kick-ass packaging. Find out what your printing company offers, then ask for a custom version. Take enormous insane risks in the creation of the packaging so that it has a unique feel. Use full color. Use photos. Get a professional cover artist to make you some custom artwork that catches the eye like a fishhook. Embed little messages into the artwork. Get artists from around the world to contribute little pieces. Find out what's required to make the package look unique, and then exceed it.
• Make it easy to order and ask questions. Use Paypal, Kagi, Amazon, whoever wants to sell it. Allow yourself to be contacted for questions and inquiries. Be responsive. Treat people who want to buy your work with respect and honor, do not cheat them or claim your work is something it is not. Allow them to see previews, to see what they're getting. Be upfront and honest if there are delays and explain carefully what is going on so people who give you money are not in the dark and feeling like they were had. Share your pain and your happiness as the person working on your project.
• Be available for autographs and discussions. Go to places where people who buy your works are around, and answer questions/show them you're a real person.
• Realize that some people simply do not buy media anymore. Instead, assume that if you've actually made a unique, interesting product and put your heart into it and made something that can't truly be duplicated, people will pay. And if you treat them like they're human beings, they'll ask other people to pay too.

Just because I have Creative Commons licensed this documentary does not mean I don't like getting paid for it... In one of my world-famous metaphors, it's like buying bread. You don't feel ripped off buying bread; you don't go "holy nails, why is this bread twenty dollars? In fact, it's stale! It's not even BREAD. It's some sort of "best of bread" with a couple pieces of other loaves of bread stitched together!" Yet people feel this way about media and other products all the time. I've tried to make a decent, good, solid loaf of bread here, which tastes good, is what it says it is, and doesn't cheat you."