IFP.org: Building your Career from your Short Film. "If you want to get the film seen, submitting to film festivals should be the centerpiece of that effort. If it is to gather resources for another film, maybe finding an agent may prove more helpful. How will having your film mentioned in a magazine or newspaper get you closer to your goal? And is that of more value than a few additional days of shooting? (That's where I would put that money...) Go make a great film. If you succeed, the word of mouth will publicize the film for you. If you don't succeed, try to respect the experience for the lessons it's taught you."