Salon.com: Hollyblog. "To calm Goldberg's nerves, Cyan agreed that he could look over everything Yeager wrote before it was published. But then Christina Ricci's publicist said she wanted approval, too. As did the other producers of the film. So Newman wound up with a long list of people who all had to read (and be able to edit) the blog content." So for someone who is familiar with film industry and production, the blog is kinda bland.