NY Times: The 150-Second Sell, Take 34 "It's axiomatic at the Ant Farm that Version 1 is always the most elegant, most evocative trailer that is ever created -- and the one that is never released. ''Art's job is to make it beautiful, to make it flow,'' Barbara Glazer explains, ''and my job is to make sure it's doing the marketing and telling the right story. Then it's Oren Aviv's job to really make sure it does the marketing and tells the right story.''"