Ugly Americans at the Lobby

From time to time, our building lobby gets adorned with the giant posters of upcoming shows. It adds nice variety to rather bland elevator lobby.

I was pleasantly surprised to find the posters for upcoming Ugly Americans posters put up on the lobby yesterday. Take a look.

The show is very well animated and very funny as you can see the preview clips on its homepage. I hope to share more of this excellent animation series in near future.

The True Story of A Freelance Artist

"This is a true story of a studio attempting to do wrong to an artist, and how that artist protected himself from it."

This may be a rare case as you generally work with the contracts that provided by the companies rather than your own deal memos. But I'm linking it here for my references, just in case.

For Money

For money you can have everything it is said. No, that is not true. You can buy food, but not appetite; medicine, but not health; soft beds, but not sleep; knowledge but not intelligence; glitter, but not comfort; fun, but not pleasure; acquaintances, but not friendship; servants, but not faithfulness; grey hair, but not honor; quiet days, but not peace. The shell of all things you can get for money. But not the kernel. That cannot be had for money. - Arne Garborg, writer (1851-1924)

Final Cut Pro 7 tips & tricks

Part 1 & Part 2. Something for every Final Cut Pro editor is here.

Speed up your Mac & Final Cut Pro using Font Book. "In addition to projects, you can use the Collections feature to organize your fonts in all manner of ways from type of font to whatever suits your needs." Very cool.

The Film Editing Room Handbook Review

On 'How to Tame the Chaos of the Editing Room', the Film Editing Room Handbook is probably the best resource book out there, with the most current info on technologies as well as social media on its 4th edition print. As a lone-wolf editor who worked mostly by himself until hired by a big media company in NYC, I wish that I had picked up this book when I started my career path in editing few years ago.

Yes, I read my share of editing books and manuals, but no one really told me that the very first step into the editing career is NOT editing! Fortunately, Digital Cinema Revolution began when I graduated my film school, and Digital Editing Revolution soon followed with Final Cut Pro which enabled me and countless others to edit independently. Although I did learn Avid at my film school, along with awesome Quantel systems, Final Cut Pro is where all the low-budget, independent film and video works were for a novice editor like myself. Final Cut Pro is very flexible system and working independently meant that I can edit and work in my own way, without having a proper work-flow to interact with others, except for few graphic designers or sound engineers to clean up audio.

Once I got enough credits under my belt and moved up to work on narrative films, I quickly learned that taming the whole post production process is completely different work from editing an actual movie/video. Sure Avid & Final Cut Pro made the process a lot simple, but you still have to organize hours of footage and growing number of sequences, not to mention other elements that go into completing a movie.

This book does NOT teach you how to edit, nor teach you secrets of Avid or Final Cut Pro. The book is strictly technical manual for assistant editors to work in an edit suite, or at a post house, working on the entire post production process to the final cut of a film. I knew 75% of the materials in the book because of years of my experience in the post production industry, nevertheless it provided me with invaluable insights and I can heartily endorse for any aspiring editor who wants to get the foot in the door. I found the "Getting the Job" section at the end helpful as well as the Glossary part, which should be memorized before a job interview.

The post production world is moving rapidly as more and more new digital technologies are introduced to the market. Traditional apprenticeships in edit rooms have more or less diminished due to specialized professions in the post process, and the assistant editors of these days & ages are no longer aspiring editors, but more of a profession on its own right. If you been looking to break into the post production industry or embarking on the editing process for your independent project, this book will be an invaluable guide to your endeavors.

Ed Catmull, Pixar: Keep Your Crises Small

Learning from the master.

Why Netflix Won't Be the HBO of the 21st Century

"the name of the game is subscriber retention."

I love Netflix, but one way or another, Netflix will have to own or create original hit shows/films to compete with other content channels. Otherwise, it won't be more than a niche DVD rental channel that's increasingly squeezed out by cheaper rivals like Redbox.